Tim Kobe, Founder and CEO of Eight Inc.

Having opened Eight Inc.’s first studio in California in 1989, Tim Kobe is the brains behind – among other things – Apple’s iconic retail stores. At the STEP Conference 2017 held in Dubai in April 2017, he tells MAD Talks´ Linda Behringer how he worked with Steve Jobs back in the day, and why the human interaction makes all the difference when selling a product to customers.

STEP was held at the Dubai International Marine Club beginning of April 2017 and again it was a huge success in bringing together entrepreneurs, investors and key industry leaders from the MENA region and around the world. With a focus on technology, entrepreneurship and digital and entertainment sectors, the conference’s agenda featured interactive panel discussions, mentorship and networking opportunities.