Ira Kaufman – Integrated thinking and collaboration (2 mins)

Ira Kaufman talks about integrated thinking being one of the most important elements for success, and how it may be lacking in the entrepreneurial ecosystem in the Middle East.
Ira Kaufman is a Digital Transformation Consultant with 40 years of marketing experience in business, non-profit and education. Currently, at Lynchburg College School of Business and Economics he is designing innovative courses on leadership, digital marketing and social entrepreneurship while directing their new Institute for Transformative Leadership. As a digital strategist, he guides companies ranging from start-ups to multinationals with their innovation, social branding, integrated digital marketing and transformation strategies.